How Long Before 'Gold' is 'Old'?

Testing Now (Week 43)

All DRTV veterans have asked themselves a critical question at least once in their careers: How long before my “gold” becomes “old” enough to become “gold” again? Is it the classic 7-10 years? Is it five years? Less?

We have one recent piece of evidence favoring the 7-10 rule. BeActive was originally a hit in 2014, and now BeActive Plus is No. 1 on the charts. Now comes a new experiment testing a much shorter resurrection.