My Top Five Articles of the Year So Far

Even newsletters go on vacation

I’m on vacation, so the only fresh content I’m putting out this week is the stuff I prepared in advance for my premium subscribers. (They get special treatment because they support my work.)

Desperate for DR knowledge? Don’t despair! Now is a good time to catch up on some of the great articles you may have missed. Here are my top five, most-read articles of the year so far in rank order:

1. A Mythical Toilet Creature is Climbing the Charts

2. The Nation’s #1 DRTV Commercial is Using These Classic Tactics to Win

3. The True Definition of Direct Marketing from the Man Who Coined the Phrase

4. The 16 Principles of Scientific Advertising

5. How to Get Everything You Can Out of What You’ve Got

Bonus Content

After I published my article about Billy Mays last week, Rick Cesari must have turned to whomever was near him and said something like: “2008?! Hold my beer.” He then proceeded to send me Billy’s very first infomercial from a decade earlier, which he and Sean Fay created during their time together at Cesari Response Television. Check it out below. Billy is so young!

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