Promising Products Roundup (W42)

The week's best items from our product scouts

My two best items this week come from social media, a trend that is only accelerating as time goes on. What’s going to be interesting is tracking whether the ones that make it to DRTV generate the same level of interest — and whether that interest translates into orders. Indeed, figuring that out is the challenge of our time as I believe we are in the midst of another industry shakeout. I predict that when we look around in a few years, the only marketers we’ll see are those who understand how to monetize social media.

Meanwhile, readers of this newsletter can observe and hopefully apply the lessons in real time.