Sharing the Time-Tested Secrets of DR Mastery
My one-hour interview on the 'Ecommerce Evolution' podcast
I’m ‘chart watching,’ but there isn’t much of interest on the DRMetrix these days (at least, nothing that I haven’t already covered). So while we wait for something new to develop, here’s something interesting: I was on a podcast!
In this one-hour interview, I discuss all things DRTV with host Brett Curry, CEO of OMG Commerce. Although Brett specializes in Google and YouTube, he says he has always been a secret fan of what we do — and it shows! He absolutely loved my Divine Seven and T&T checklists as well as all the stories about our crazy characters and unique marketing methods.
Brett also did a great job of connecting it all back to his area of expertise, demonstrating that while media may continue to evolve, the principles of direct selling remain the same.
There are even several shout-outs to industry icons I respect and admire in here, so be sure to give it a listen — and let me know what you think!
Recent Tests🔒
Although not much is happening on the charts, a lot is happening with new testing. I’ve logged eight new tests in the last few weeks, one of which I analyze below.