Testing Now (W39)

Solutions for crowded closets & blurry bird watchers

Testing has generally been slow among the major marketers, but a few remain as prolific as ever. I’m referring to Telebrands (aka BulbHead) and Emson, the two marketers who are the most dedicated by far to the process of finding new hits. The former has a new test out this week that is worth talking about since it attempts to brand-extend a prior hit.