Testing Now (Week 40)

Vince Offer shows us the...pow?

Recently, I went back a decade or so in my archives and was struck by just how common $10 offers were. For example, here’s a 2011 project I worked on with Steve Harkey that featured a $10 price point and a bonus — and then doubled the offer! Today, no one in their right mind would try such a thing. In fact, it’s rare to see an offer below $19.99, and this week’s update features two projects that tested at $39.95 and $69.99, respectively.

Also in this update: A new project from Vince Offer, who’s going back to his roots.