The Wisdom of 10 Marketing Geniuses

Start the fall with a brain bursting with brilliance

This is the second and final week of my vacation, so once again I won’t be putting out fresh content for anyone but my paying supporters. To tide you over, I’ve prepared a recap of my ‘Masters of Marketing’ series so far. It represents the wisdom of 10 marketing geniuses, all in one place.

Simply click on the links below to absorb the lifetimes of knowledge contained within. The list is in chronological order going back more than a century.

The Masters of Marketing

1. John E. Kennedy - What Is Advertising? Do You Know?

2. Claude Hopkins - The 16 Principles of Scientific Advertising

3. John Caples - 17 Ways to Improve the Selling Power of Your Copy

4. David Ogilvy - In a TikTok World, Is Longer Still Better?

5. Lester Wunderman - The True Definition of Direct Marketing from the Man Who Coined the Phrase

6. Alvin Eicoff - Pitch Perfect: How to Create Commercials That Create Sales

7. Joseph Sugarman - Three Psychological Insights You Can Use to Improve Your Ads Today

8. Ron Popeil - Six ‘Very Important Questions’ Ron Popeil Asked of All His Advertising

9. Dan Kennedy - 10 Advertising Rules from a Living Legend

10. Jay Abraham - How to Get Everything You Can Out of What You’ve Got

For Premium Subscribers🔒

Past this point, it’s paying subscribers only. Find out what products DR marketers thought were so good, they were worth spending tens of thousands of dollars to create and test a TV commercial — and more!