In my experience and from what I’ve heard, no matter what you do half of people who watch your commercial will buy on Amazon. There is no need to drive people there. As for costs, it can actually be cheaper to transact on Amazon. If you’d like more details about that and DRTV to Amazon, shoot me an email and we can set up a consulting session.
Are the commercials sending folks to Amazon directly or are consumers simply searching for the product and Amazon has a listing near the top of the search results and the consumers are ending up on Amazon that way? For the life of me I can't imagine sending folks directly to Amazon from the commercial due the large cut of the profits Amazon takes.
Looking forward to it! Love to stick my toe in the DRTV water, but the landscape seems to have changed a great deal since I read "$12 Billion in Marketing Secrets" which dealt with the industry.
Question... Today's DRTV "math". Obviously companies want to make a profit on the front-end, but say they break-even or even lose some money on the front-end–is the end-game retail? As long as they get the product on retail shelves, losing some money on the short-form ads is acceptable?
It's a whole new world. My recent tests have all featured Amazon sales as a big component when calculating a break-even. I would say that's more of a factor when it comes to thinking about this since 'As Seen on TV' retail is in shambles and shelf space is far from guaranteed these days.
In my experience and from what I’ve heard, no matter what you do half of people who watch your commercial will buy on Amazon. There is no need to drive people there. As for costs, it can actually be cheaper to transact on Amazon. If you’d like more details about that and DRTV to Amazon, shoot me an email and we can set up a consulting session.
Are the commercials sending folks to Amazon directly or are consumers simply searching for the product and Amazon has a listing near the top of the search results and the consumers are ending up on Amazon that way? For the life of me I can't imagine sending folks directly to Amazon from the commercial due the large cut of the profits Amazon takes.
Looking forward to it! Love to stick my toe in the DRTV water, but the landscape seems to have changed a great deal since I read "$12 Billion in Marketing Secrets" which dealt with the industry.
Wow! Fascinating stuff Jordan! Would love an article that expounds on this–I think others would as well.
I'll let you know when I figure it all out. ;-) Still studying this new aspect.
Question... Today's DRTV "math". Obviously companies want to make a profit on the front-end, but say they break-even or even lose some money on the front-end–is the end-game retail? As long as they get the product on retail shelves, losing some money on the short-form ads is acceptable?
It's a whole new world. My recent tests have all featured Amazon sales as a big component when calculating a break-even. I would say that's more of a factor when it comes to thinking about this since 'As Seen on TV' retail is in shambles and shelf space is far from guaranteed these days.