Can Gold Ever Be *Too* Old?

Testing Now (Week 44)

Last week in this space, I explored the question, “How Long Before ‘Gold’ is ‘Old’?” and reported on a 2018 hit that is already attempting to make a comeback. This week, a new project popped up that’s at the other end of the spectrum. It’s similar to a 15-year-old winner that once took the industry by storm — and that raises an interesting new question: Is there an expiration date for old product ideas?