Soon after the Golden Age of DRTV, dark times of chaos fell upon the land. During these days, if multiple marketers identified a hot product opportunity, it wasn’t unusual for them all to pursue it at once. It was “every man for himself,” and “may the best marketer win.” A classic example is The Pasta Pot Wars of 2003.
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Chart Watch: Return of the 'DR Duel'?
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Soon after the Golden Age of DRTV, dark times of chaos fell upon the land. During these days, if multiple marketers identified a hot product opportunity, it wasn’t unusual for them all to pursue it at once. It was “every man for himself,” and “may the best marketer win.” A classic example is The Pasta Pot Wars of 2003.