1. Scientific Advertising. The text book. Simply brilliant. "People don't buy from clowns"
2. Confessions Of An Advertising Man. David Ogilvy, the Wizard of Adz. "Study the methods of your competitors and do the exact opposite."
3. Spray The Bear. Walter Bregman's anecdotal shorts are a different style read. A glimpse behind the scenes of the golden age from a true adman. It's the real Mad Men.
I’m not familiar with #3, but I know and love #2. My list is loooong. I have about three dozen cherished books in my library, and you’ll be hearing from many of thosee authors in the coming weeks. Names like Lasker, Reeves, Caples, Sugarman, Eicoff & more. Rosser Reeves is my favorite from the Mad Men era. He has so many great, cranky ad man quotes. Much like Ogilvy. I’ll check out Bregman. Thanks for the recommendation!
My three all-time favorite books on Advertising:
1. Scientific Advertising. The text book. Simply brilliant. "People don't buy from clowns"
2. Confessions Of An Advertising Man. David Ogilvy, the Wizard of Adz. "Study the methods of your competitors and do the exact opposite."
3. Spray The Bear. Walter Bregman's anecdotal shorts are a different style read. A glimpse behind the scenes of the golden age from a true adman. It's the real Mad Men.
Whats your list?
I’m not familiar with #3, but I know and love #2. My list is loooong. I have about three dozen cherished books in my library, and you’ll be hearing from many of thosee authors in the coming weeks. Names like Lasker, Reeves, Caples, Sugarman, Eicoff & more. Rosser Reeves is my favorite from the Mad Men era. He has so many great, cranky ad man quotes. Much like Ogilvy. I’ll check out Bregman. Thanks for the recommendation!