Terrific article! At least with ink on paper advertising (which we still do), we've found the older the demographic the more folks will call as opposed to visit a website. For one of our products aimed at the 60+market, phone orders outnumber web orders 3 to 1. AND we still receive checks in the mail.
Yes, I typically use these for recaps only. "It does all this and is yours for only..." and the scene is a triptych or quad of demos/uses they have already seen.
Great article as usual... Just one comment on the "Only a new offer can make a difference" I still believe and know from experience that a new opening can tip the scales... After all if the open doesn't hook the viewer they most likely will not stick around to hear the new offer. Just my opinion.
Terrific article! At least with ink on paper advertising (which we still do), we've found the older the demographic the more folks will call as opposed to visit a website. For one of our products aimed at the 60+market, phone orders outnumber web orders 3 to 1. AND we still receive checks in the mail.
Great additional point. Knowing your demo is critical!
Your spot on. I would also say avoid the quad split, and 3 way split. at least with moving video. The brain cant process that either.
Yes, I typically use these for recaps only. "It does all this and is yours for only..." and the scene is a triptych or quad of demos/uses they have already seen.
Great article as usual... Just one comment on the "Only a new offer can make a difference" I still believe and know from experience that a new opening can tip the scales... After all if the open doesn't hook the viewer they most likely will not stick around to hear the new offer. Just my opinion.
Thanks for sharing your wisdom, Fred!
There's still some left :)