Plus: The True Top Marketer, True Top Producer & True Top Brand
Question... What makes a "lead generation" spot a lead generation spot?
Continuity, trial offers, etc. I originally wrote “lead-gen/brand support.” Maybe that’s a better phrase. In any case, I’m trying to capture the ASOTV-to-retail campaigns as best I can, but that may evolve to all D2C campaigns at some point.
Understood!
Question... What makes a "lead generation" spot a lead generation spot?
Continuity, trial offers, etc. I originally wrote “lead-gen/brand support.” Maybe that’s a better phrase. In any case, I’m trying to capture the ASOTV-to-retail campaigns as best I can, but that may evolve to all D2C campaigns at some point.
Understood!