There Isn't Much Happening, So Let's Go Back in Time
Chart Watch (Week 47)
Happy Thanksgiving week, everyone. As we head into the holidays and one of the toughest media environments of the year, there isn’t much happening on the DRMetrix chart for this week.1 All we’re going to see at this time of year are established campaigns. So, to keep ourselves occupied, what do you say we do a little time traveling?
We’ll start by grounding ourselves with each marketer’s top campaign in the top 20 last week. Then, we’ll go further back in time. Ready?
LAST WEEK
#1 - Copper Fit Arch Relief Plus (IdeaVillage, Blue Reef)
#2 - GraniteStone NutriBlade Knives (E. Mishan & Sons)
#3 - BeActive Plus (Top Dog, Hutton-Miller)
#14 - Angel View (Telebrands/BulbHead, Kerrmercials)
#15 - Contour Swan Pillow (Tristar/Contour Products)
WEEK 47 in 2021
#1 - Keurig Brewer
#2 - MicroTouch Titanium Trim (IdeaVillage, Blue Reef)
#5 - GraniteStone Blue (E. Mishan & Sons, Hutton-Miller)
#8 - Happy Nappers (Allstar, Hutton-Miller)
#10 - Star Belly Dream Lites (Ontel, Hutton-Miller)
#20 - BattleVision Storm (Telebrands/BulbHead, Sullivan)
WEEK 47 in 2020
#1 - Touch Screen Purse (Allstar, Kingstar)
#2 - Bionic Spotlight (E. Mishan & Sons, Opfer)
#3 - Happy Nappers (Allstar, Hutton-Miller)
#5 - Hempvana End Tag (Telebrands/BulbHead, Bluewater)
#9 - Copper Fit GuardWell Face Protector (IdeaVillage, Blue Reef)
#10 - Star Belly Dream Lites (Ontel, Hutton-Miller)
WEEK 47 in 2019
#1 - GraniteStone / GraniteRock (E. Mishan & Sons, Hutton-Miller)
#3 - Copper Fit Energy Socks (IdeaVillage, Blue Reef)
#8 - Mighty Sight (Ontel, Schwartz Group)
#12 - Atomic Beam Night Hero (Telebrands/BulbHead, Sullivan)
#13 - Copper Chef Black Diamond (Tristar)
#15 - Socket Shelf (Allstar, Kingstar)
WEEK 47 in 2018
#1 - Bissell Crosswave
#6 - GraniteStone / GraniteRock (E. Mishan & Sons, Hutton-Miller)
#10 - Finishing Touch Flawless (IdeaVillage, Blue Reef)
#13 - Magic Pad (Ontel, Schwartz Group)
#15 - Calming Comfort (Allstar, Hutton-Miller)
And … we’re back to the present.
Did everyone enjoy going back in time? I like to time travel periodically in order to remember the trends and perhaps get some ideas for Paragon’s next hit project. What about you? Did you get any ideas? If so, you owe me!
Enjoy the food and football. See you next week.
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