Yes, I do like the new format. And yes, the core promise of the fan-light is terrific! And it's only 14 words! Concise and powerful–And it makes up for a product that IMO isn't one of those "Hey, everyone has this problem/situation kinds of things". As far as pricing... I think most of us have overcome the sticker shock of $15 meals at McDonalds so higher prices on DRTV products isn't as big a factor as it used to be.
Yes, I do like the new format. And yes, the core promise of the fan-light is terrific! And it's only 14 words! Concise and powerful–And it makes up for a product that IMO isn't one of those "Hey, everyone has this problem/situation kinds of things". As far as pricing... I think most of us have overcome the sticker shock of $15 meals at McDonalds so higher prices on DRTV products isn't as big a factor as it used to be.