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Imbue Your Products With This Quality & All Other Criteria Might Not Matter
Products that violated my D7 criteria almost always failed — unless they had this
Apr 5
•
Jordan Pine
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Imbue Your Products With This Quality & All Other Criteria Might Not Matter
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March 2024
Don't Even Bother With Products That Can't Live Up to the Hype
We're at the last, and perhaps most important, of my Divine Seven criteria
Mar 22
•
Jordan Pine
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Don't Even Bother With Products That Can't Live Up to the Hype
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These Direct-Response Commercials Drove the Most Sales Last Year
Here are the top DRTV campaigns, marketers & producers of 2023
Mar 13
•
Jordan Pine
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These Direct-Response Commercials Drove the Most Sales Last Year
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2
Why TikTok Advertisers Shouldn't Sell Canes
And other, less obvious insights into product-media fit
Mar 8
•
Jordan Pine
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Why TikTok Advertisers Shouldn't Sell Canes
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2
Never Try to Sell a 'Swiss Army Knife'
Plus: Why you can't read while someone is talking to you
Mar 1
•
Jordan Pine
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Never Try to Sell a 'Swiss Army Knife'
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February 2024
What a Huge Walmart Mistake Can Teach Us About Product Pricing
Plus: Tactics you can use to make your product an impulse purchase without lowering your price
Feb 23
•
Jordan Pine
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What a Huge Walmart Mistake Can Teach Us About Product Pricing
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The Problem Scale Can Guide You Toward the 'Heart Attack' You Seek
Plus: An update to my last article about market size
Feb 16
•
Jordan Pine
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The Problem Scale Can Guide You Toward the 'Heart Attack' You Seek
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These 3 Powerful Letters Can Greatly Improve Your Odds of Choosing Hit Products
Plus: Skunks vs dudes and more from the late, great Billy Mays
Feb 9
•
Jordan Pine
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These 3 Powerful Letters Can Greatly Improve Your Odds of Choosing Hit Products
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January 2024
Build the Marketing Into Your Product to Maximize Sales
Plus: TSR was just named one of the 'Top 5 Email Newsletters in 2024'
Jan 19
•
Jordan Pine
2
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Build the Marketing Into Your Product to Maximize Sales
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Would Your Product Sell on TV? Use My 'Divine Seven' Checklist To Find Out
Before shooting a TV commercial, consider these seven criteria
Jan 12
•
Jordan Pine
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Would Your Product Sell on TV? Use My 'Divine Seven' Checklist To Find Out
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What Can Post-Christmas Ad Spending Tell Us About the Coming Year?
A look at which campaigns took advantage of the best media of the year
Jan 5
•
Jordan Pine
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What Can Post-Christmas Ad Spending Tell Us About the Coming Year?
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December 2023
Does Holiday Gift Advertising Work?
Everybody does it, but I wonder ... 🤔
Dec 15, 2023
•
Jordan Pine
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Does Holiday Gift Advertising Work?
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