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Pay Off the Problem Opening to Powerfully Position Your Product
Use the 'Wizard of Oz technique' to really take things to the next level
Sep 15
•
Jordan Pine
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Answer These 3 Questions Before Prospects Lose Interest
Plus: What NOT to do while precious time is ticking away
Sep 8
•
Jordan Pine
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Answer These 3 Questions Before Prospects Lose Interest
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Ask the 'Skeptic's Question' to Check & Fix Your Opening Pitch
Find a better answer to the question & your results could improve overnight
Sep 1
•
Jordan Pine
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Ask the 'Skeptic's Question' to Check & Fix Your Opening Pitch
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August 2023
A Basic Formula for Scripts that Sell
Some of my own wisdom from two decades of scriptwriting
Aug 25
•
Jordan Pine
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A Basic Formula for Scripts that Sell
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The Wisdom of 10 Marketing Geniuses
Start the fall with a brain bursting with brilliance
Aug 18
•
Jordan Pine
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The Wisdom of 10 Marketing Geniuses
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My Top Five Articles of the Year So Far
Even newsletters go on vacation
Aug 11
•
Jordan Pine
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My Top Five Articles of the Year So Far
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Billy Mays Told Me These Four Secrets to His Success
Master your marketing approach with his four C's
Aug 4
•
Jordan Pine
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Billy Mays Told Me These Four Secrets to His Success
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July 2023
The Seven Principles of Persuasion Every Marketer Should Know
Plus: Why your least-favorite testimonial might be your best testimonial
Jul 28
•
Jordan Pine
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The Seven Principles of Persuasion Every Marketer Should Know
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The Nation's #1 DRTV Commercial is Using These Classic Tactics to Win
Pocket Hose Copper Bullet is a clinic in direct-marketing mastery
Jul 21
•
Jordan Pine
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The Nation's #1 DRTV Commercial is Using These Classic Tactics to Win
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Pitch Perfect: How to Create Commercials That Create Sales
Nine guidelines for TV commercials from the father of DRTV
Jul 14
•
Jordan Pine
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Pitch Perfect: How to Create Commercials That Create Sales
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The True Definition of Direct Marketing from the Man Who Coined the Phrase
Plus: The 19 things all successful direct marketing companies know
Jul 7
•
Jordan Pine
1
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The True Definition of Direct Marketing from the Man Who Coined the Phrase
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June 2023
Adding Value Without Changing Your Product 'in the Slightest'
Rory Sutherland & the power of perceived value
Jun 30
•
Jordan Pine
1
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Adding Value Without Changing Your Product 'in the Slightest'
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