The SciMark Report

You Can Trick Your Customers, But Is the Trick Really on You?

Plus: The 'Aaron's staff technique' and affirmation that alliteration is awesome

Oct 16, 2024 • 

Jordan Pine

1

September 2024

It's the Little Things that Sell

Plus: Why pointing out your product's flaws can be a good idea

Sep 25, 2024 • 

Jordan Pine

The Only Thing Better Than Branding a Product? Branding the Problem It Solves

Plus: BulbHead's new Top 10 hit & the optimal social-media posting frequency

Sep 18, 2024 • 

Jordan Pine

August 2024

The Infamous Singing Fish is Back!

And let's just say he has an (um) ... interesting new look

Aug 23, 2024 • 

Jordan Pine

July 2024

Media Math (That Matters) Can Be a Real Competitive Advantage

Plus: A broom tops the charts, and how to make deluxe offers seem cheaper

Jul 26, 2024 • 

Jordan Pine

Ideas for Products are 'Out There, Everywhere, in Abundant Supply'

In his 1995 autobiography, Ron Popeil revealed his process for finding hit products

Jul 12, 2024 • 

Jordan Pine

June 2024

Your Ads Are Your Salesmen, So Hold Them Responsible

Plus: A new hit breaks into the Top 10, and a useful fact about testimonials

Jun 19, 2024 • 

Jordan Pine

1

1

This Pitchman's Playbook Is a Treasure Trove of Direct-Selling Techniques

Originally published in 1972, it offers a master class on every page

Jun 7, 2024 • 

Jordan Pine

1

2

May 2024

Free Isn't Quite What It Used to Be

Amazon may have ruined one of the most potent words in the DR arsenal

May 31, 2024 • 

Jordan Pine

1

The Easiest Way to Make Your Video Ads Better

Plus: Does DRTV have a new name?

May 10, 2024 • 

Jordan Pine

7

If You Want To Grow Your DTC Business, Try This

Plus: Some more perusasion magic from The Great Cialdini

May 3, 2024 • 

Jordan Pine

2

April 2024

Three Common Mistakes Video Advertisers Make

Plus: Some fun (and funny) ways to fix them

Apr 26, 2024 • 

Jordan Pine