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Pay Off the Problem Opening to Powerfully Position Your Product
Use the 'Wizard of Oz technique' to really take things to the next level
 • 
Jordan Pine
Answer These 3 Questions Before Prospects Lose Interest
Plus: What NOT to do while precious time is ticking away
 • 
Jordan Pine
Ask the 'Skeptic's Question' to Check & Fix Your Opening Pitch
Find a better answer to the question & your results could improve overnight
 • 
Jordan Pine
August 2023
A Basic Formula for Scripts that Sell
Some of my own wisdom from two decades of scriptwriting
 • 
Jordan Pine
3
The Wisdom of 10 Marketing Geniuses
Start the fall with a brain bursting with brilliance
 • 
Jordan Pine
My Top Five Articles of the Year So Far
Even newsletters go on vacation
 • 
Jordan Pine
Billy Mays Told Me These Four Secrets to His Success
Master your marketing approach with his four C's
 • 
Jordan Pine
July 2023
The Seven Principles of Persuasion Every Marketer Should Know
Plus: Why your least-favorite testimonial might be your best testimonial
 • 
Jordan Pine
The Nation's #1 DRTV Commercial is Using These Classic Tactics to Win
Pocket Hose Copper Bullet is a clinic in direct-marketing mastery
 • 
Jordan Pine
Pitch Perfect: How to Create Commercials That Create Sales
Nine guidelines for TV commercials from the father of DRTV
 • 
Jordan Pine
The True Definition of Direct Marketing from the Man Who Coined the Phrase
Plus: The 19 things all successful direct marketing companies know
 • 
Jordan Pine
June 2023
Adding Value Without Changing Your Product 'in the Slightest'
Rory Sutherland & the power of perceived value
 • 
Jordan Pine
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