How Many Times Can Old Be Gold Again?

Promising Products Roundup (W45)

I promise I’m not doing this intentionally, but each week I have been encountering a product that makes me think of a new question about Old Gold, one of the most tried-and-true techniques for DRTV product success. Last month, Telebrands’ attempt to bring back a phone mount after just a few years made me explore the question, “How Long Before 'Gold' is 'Old'?” A week later, a floor-care item similar to an old Ontel hit led us to wonder, “Can Gold Ever Be Too Old?”

This week, one of our scouts submitted a QVC product that has me pondering the question in this post’s headline.