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Would Your Product Sell on TV? Use My 'Divine Seven' Checklist To Find Out
Before shooting a TV commercial, consider these seven criteria
Jan 12, 2024 • 
Jordan Pine
You Can Trick Your Customers, But Is the Trick Really on You?
Plus: The 'Aaron's staff technique' and affirmation that alliteration is awesome
Oct 16, 2024 • 
Jordan Pine
It's the Little Things that Sell
Plus: Why pointing out your product's flaws can be a good idea
Sep 25, 2024 • 
Jordan Pine
The Only Thing Better Than Branding a Product? Branding the Problem It Solves
Plus: BulbHead's new Top 10 hit & the optimal social-media posting frequency
Sep 18, 2024 • 
Jordan Pine
The Infamous Singing Fish is Back!
And let's just say he has an (um) ... interesting new look
Aug 23, 2024 • 
Jordan Pine
Media Math (That Matters) Can Be a Real Competitive Advantage
Plus: A broom tops the charts, and how to make deluxe offers seem cheaper
Jul 26, 2024 • 
Jordan Pine
Ideas for Products are 'Out There, Everywhere, in Abundant Supply'
In his 1995 autobiography, Ron Popeil revealed his process for finding hit products
Jul 12, 2024 • 
Jordan Pine
Your Ads Are Your Salesmen, So Hold Them Responsible
Plus: A new hit breaks into the Top 10, and a useful fact about testimonials
Jun 19, 2024 • 
Jordan Pine
The SciMark Report
The SciMark Report
Your weekly dose of direct-response marketing wisdom

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