The SciMark Report | Jordan Pine | Substack

You Can Trick Your Customers, But Is the Trick Really on You?

Plus: The 'Aaron's staff technique' and affirmation that alliteration is awesome

Oct 16 •

It's the Little Things that Sell

Plus: Why pointing out your product's flaws can be a good idea

Sep 25 •

The Only Thing Better Than Branding a Product? Branding the Problem It Solves

Plus: BulbHead's new Top 10 hit & the optimal social-media posting frequency

Sep 18 •

The Infamous Singing Fish is Back!

And let's just say he has an (um) ... interesting new look

Aug 23 •

Media Math (That Matters) Can Be a Real Competitive Advantage

Plus: A broom tops the charts, and how to make deluxe offers seem cheaper

Jul 26 •

Ideas for Products are 'Out There, Everywhere, in Abundant Supply'

In his 1995 autobiography, Ron Popeil revealed his process for finding hit products

Jul 12 •

Your Ads Are Your Salesmen, So Hold Them Responsible

Plus: A new hit breaks into the Top 10, and a useful fact about testimonials

Jun 19 •

This Pitchman's Playbook Is a Treasure Trove of Direct-Selling Techniques

Originally published in 1972, it offers a master class on every page

Jun 7 •

The SciMark Report

The SciMark Report

Your weekly dose of direct-response marketing wisdom

The SciMark Report

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