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These Direct-Response Commercials Drove the Most Sales Last Year
Here are the top DRTV campaigns, marketers & producers of 2023
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Jordan Pine
2
Imbue Your Products With This Quality & All Other Criteria Might Not Matter
Products that violated my D7 criteria almost always failed — unless they had this
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Jordan Pine
Don't Even Bother With Products That Can't Live Up to the Hype
We're at the last, and perhaps most important, of my Divine Seven criteria
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Jordan Pine
Why TikTok Advertisers Shouldn't Sell Canes
And other, less obvious insights into product-media fit
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Jordan Pine
2
Never Try to Sell a 'Swiss Army Knife'
Plus: Why you can't read while someone is talking to you
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Jordan Pine
What a Huge Walmart Mistake Can Teach Us About Product Pricing
Plus: Tactics you can use to make your product an impulse purchase without lowering your price
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Jordan Pine
The Problem Scale Can Guide You Toward the 'Heart Attack' You Seek
Plus: An update to my last article about market size
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Jordan Pine
These 3 Powerful Letters Can Greatly Improve Your Odds of Choosing Hit Products
Plus: Skunks vs dudes and more from the late, great Billy Mays
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Jordan Pine
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The SciMark Report
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