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A 'Siren' Category Yields a Winner at Last
Plus: Richard Karn returns & some promising products for pet owners
Jordan Pine
Mar 22
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A 'Siren' Category Yields a Winner at Last
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What to Do When Your Product Really Sucks
Plus: A veteran marketer returns & two promising new products
Jordan Pine
Mar 17
1
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What to Do When Your Product Really Sucks
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What If the Top 50 was a DR-Only Ranking?
Nine campaigns that would've made it, nine that would've dropped off
Jordan Pine
Mar 8
1
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What If the Top 50 was a DR-Only Ranking?
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Recent Tests
Three from Emson plus Allstar, Spectrum and a newcomer
Jordan Pine
Mar 8
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Recent Tests
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Promising Products
Two Old Gold items with potential and another strange phone mount
Jordan Pine
Mar 7
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Promising Products
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The True Top 50 of 2022
Plus: The True Top Marketer, True Top Producer & True Top Brand
Jordan Pine
Mar 3
1
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The True Top 50 of 2022
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February 2023
A Mythical Toilet Creature is Climbing the Charts
Will I have to reconsider one of my favorite aphorisms?
Jordan Pine
Feb 23
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A Mythical Toilet Creature is Climbing the Charts
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Promising Products
Drink water, clean your pores & express your love
Jordan Pine
Feb 22
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Promising Products
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More Than a Decade Later, This Pitchman's Product May Finally Be Having Its Moment
Can an unknown marketer turn 'Old Silver' into new gold?
Jordan Pine
Feb 17
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More Than a Decade Later, This Pitchman's Product May Finally Be Having Its Moment
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Promising Products
A new blender bottle, a forgotten hair-removal method
Jordan Pine
Feb 16
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Promising Products
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Recent Tests
Spectrum markets to elitists, Allstar targets cat DJs
Jordan Pine
Feb 16
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Recent Tests
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High Gas Prices Have Resurrected the Additive, But Is It Worth the Risk?
Revisiting the Dura Lube / Motor Up / Slick 50 years
Jordan Pine
Feb 10
1
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High Gas Prices Have Resurrected the Additive, But Is It Worth the Risk?
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