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Media Math (That Matters) Can Be a Real Competitive Advantage
Plus: A broom tops the charts, and how to make deluxe offers seem cheaper
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Jordan Pine
Ideas for Products are 'Out There, Everywhere, in Abundant Supply'
In his 1995 autobiography, Ron Popeil revealed his process for finding hit products
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Jordan Pine

June 2024

Your Ads Are Your Salesmen, So Hold Them Responsible
Plus: A new hit breaks into the Top 10, and a useful fact about testimonials
 • 
Jordan Pine
1
This Pitchman's Playbook Is a Treasure Trove of Direct-Selling Techniques
Originally published in 1972, it offers a master class on every page
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Jordan Pine
2

May 2024

Free Isn't Quite What It Used to Be
Amazon may have ruined one of the most potent words in the DR arsenal
 • 
Jordan Pine
The Easiest Way to Make Your Video Ads Better
Plus: Does DRTV have a new name?
 • 
Jordan Pine
7
If You Want To Grow Your DTC Business, Try This
Plus: Some more perusasion magic from The Great Cialdini
 • 
Jordan Pine
2

April 2024

Three Common Mistakes Video Advertisers Make
Plus: Some fun (and funny) ways to fix them
 • 
Jordan Pine
Imbue Your Products With This Quality & All Other Criteria Might Not Matter
Products that violated my D7 criteria almost always failed — unless they had this
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Jordan Pine

March 2024

Don't Even Bother With Products That Can't Live Up to the Hype
We're at the last, and perhaps most important, of my Divine Seven criteria
 • 
Jordan Pine
These Direct-Response Commercials Drove the Most Sales Last Year
Here are the top DRTV campaigns, marketers & producers of 2023
 • 
Jordan Pine
2
Why TikTok Advertisers Shouldn't Sell Canes
And other, less obvious insights into product-media fit
 • 
Jordan Pine
2
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